SEO Ethics

Accountability:

Search Engine Optimization can be very vague and confusing. We have found that customers often get frustrated with SEO companies because often time they do not show work reports and the customers are not seeing any increases in online business or traffic. Customers should get more than just bills from the company doing their SEO work.

At Beracha, we provide customers with monthly status reports where we show customers exactly what work was done over the course of the previous month. We also provide analytics data where we track our clients’ conversions. In addition to this, we provide ranking reports, monthly meetings, e-mail support, and a dedicated account representative. These are a few ways that Beracha tries to be transparent with our clients to ensure accountability.

Honesty:

Many online marketing companies make bold promises for search engine rankings. If the promises sound too good to be true, they probably are. To read more about what to look out for, please check out what Google says.

Beracha cannot promise or guarantee that our clients will obtain rankings for specific keywords, and we are highly skeptical of any company that does. While we cannot make these promises, we guarantee that value will be added to your site. Our custom blogs, on-page optimization, link building campaigns, and reports are all designed to help you meet your business goals. After all, the purpose of search engine optimization is to improve your business’s online presence and visibility in order to better reach your business goals.

Best Practices:

Our team focuses on “white hat” SEO techniques. We do not participate in cloaking, hidden test, link farms, or keyword stuffing, These are practices that will get you banned from Google if caught, and while some of them may be effective in the short term, their long term implications are crippling. Beracha focuses on making websites optimized for the user and the search engines. Best optimization practices actually enhance the user’s online experience and not vice versa.